COURSE RATIONALE
This course is intended for businesses, marketers, or individuals that want to focus on breaking new ground and delivering new business opportunities, where customers are encouraged to invest in an initiative for mutual gains, so that both the customer and the seller make profits, build expert power, and engage in sales-side negotiation, where consultative sellers are equipped with the rare skill of negotiating with the customer by emphasizing new business opportunities on the sales side of the table.
It would therefore empower and build the capacities of participants in the structured process and methodology of consultative selling interlaced with expert power to enable them to negotiate business opportunities with customers without giving unnecessary discounts and price concessions at the organization’s expense.
By the end of the Course, the Participant should be able to:
1. Demonstrate a practical understanding of how to use expert power to deliver consultative selling strategy in an attempt to increase sales, enhance marketing performance, and maximize the profits of their organizations, while avoiding unnecessary discounts and price concessions.
2. Practically develop the framework for consultative selling strategy and be able to support this with expert power to negotiate business opportunities from the sales side of the table.
3. Familiarize and commit to practicing the key principles that guide consultative selling strategy.
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