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Welcome to Chartered Institute Of Governance Africa (CiGA)
Welcome to Chartered Institute Of Governance Africa (CiGA)
COURSE RATIONALE
This course is targeted at business enterprises, marketers, corporate executives, and individuals who want to strategically deploy state-of-the-art tools and techniques to develop creative and innovative solutions to complex issues in the contemporary global marketing environment.
It will therefore equip participants with the requisite tools, skillset, competence, and techniques of strategic marketing to help them strategically market, establish strategic loyal relationships with customers, build strong brands, and above all, create brand equity to raise sales, and thus drive maximum profit for organizations.
It is envisaged that by the end of the course, the participant should be able to:
1. Demonstrate a practical understanding of how strategic marketing can be leveraged as a strategic tool to create the front line to raise sales, enhance overall marketing performance, and thereby increase the bottom line of organizations.
2. Develop a framework of analysis for connecting well with customers.
3. Develop the required skillset and requisite competence to establish long-term loyal relationships with customers.
4. Deploy the practical know-how to build strong brands, thereby creating brand equity for organizations.
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